Corporate Headshots, Simplified

Clients ask us:  Why should we choose you?  What makes you stand out?

Three answers:  Quality photos, fair pricing, easy to book.

The photos have to be good.  That's a given.  But it goes beyond that.  Though we know price is key, we believe the way we have simplified this process for our clients is a game changer.

Our clients always know with absolute clarity what they are getting and when they are getting it.  Our triple threat of photographers, production staff and customer support make sourcing photography the easiest item in that stack of 50+ other tasks you need to complete before your day starts tomorrow.

So, basically, you want to do something easy today?  Book headshots with The Booth for Business.

The "Not-So-Corporate" Professional Headshot

We have a few go-to styles to help clients identify how they want their photos to look.  Our most versatile style is the "Not-So-Corporate".

A contemporary update on the traditional business portrait, our Not-so-corporate look delivers a headshot that is both professional and genuine.  It's a great choice for law firms, medical offices, financial institutions or other corporate workplaces looking for consistent and refined professional photos.

A few samples:

Mission Impossible: Scheduling Headshot Photography For A Large Team

You want professional portraits of your large team, but there is no perfect day.  You could do it Thurs, but 3 lawyers are in court.  What about Tuesday of next week?  No good.  The CEO is meeting with a big client.

If you have a large team it's hard to find the *perfect* date.  Schedule multiple days - either consecutive or once/month for 3 months.  This also gives you a little room for retakes.  If that first day was out-of-control humid, I promise your employees (and their frizzy hair) will thank you!

The Booth at United State of Women

A few weeks ago we had the honor of attending and being asked to take photos at the first ever United State of Women conference.  Not only did we get to hear the likes of Oprah interviewing Michelle, Warren Buffett on a panel with our fellow 10,000 Small Businesses alumnae and POTUS, himself!

Some of the faces from the day's shoot at the United State of Women conference.

We were busy taking photos for 12hrs straight.  It was a huge hit and wonderful honor to meet so many fabulous attendees.

Video for Business

In a recent story, Hubspot, experts in online marketing, sited the following stat about use of video:

10) 51.9% of marketing professionals worldwide name video as the type of content with the best ROI. Tweet this stat! (Source)

It doesn't matter if you are Mark Zuckerberg introducing Oculus Rift or a law professional educating clients on an important legal issue important to his/her business, video can be an amazingly useful tool.  It can also help you establish your team as experts. 

Here are ways you can use it for your company:

Staff Video Bios - Help people get to know your team through video interviews.  Who are you, what's your favorite food? What area of law do you love? Why?

Video profiling Goldman Sachs 10,000 Small Businesses Scholars.

Insight/Educational Video - Tell the world what you do or highlight an important issue for your clients through video. 

Video illustrating how the NYU Law Scholarship fund impacts its recipients.

1 Photo, 2 Ideas - Multi-Task With Your Corporate Headshots

Samples of different ways to use your company headshots:

Everyone needs some sort of professional photo of themselves for the company roster, LinkedIn, etc.  It's 2016, people.  You know what else your company needs staff photos for?  Security and company ID's.  Why not cover both with one shot!

Why?

1. It's efficient. It saves company time and money. Plain and Simple.

2. For those who hate to have their photo taken, you are lessening the pain. They only have to "say cheese" once!

Think of this as an opportunity to beat your competitors at best looking company headshots AND company ID's!

How Often Should A Company Do Professional Headshots

It is key to keep your staff's headshots current and in-line with your company's brand.  The way we see it, "current" is the operative word in a big way and factors in on several levels:

1.  Does your team still look like they looked the last time you did this.  If hair was big and bangs were high last time around, it is definitely time to update.  We joke, but even subtle, small differences in hair and clothing will signal to your client how current your company's ideas and products are.

2.  Has your business changed?  Are your current portraits consistent and on brand with what your company currently does.  Is the use of light and environment telling your clients the right story about your company?

3.  Has your team changed?  This is the most obvious reason to update your headshots.  If your company went from 5 to 50 in the last 12 months or if you just added a department to handle experiential marketing (see www.theboothphotovideo.com.  wink wink), it is now time to do head shots. 

So if you are looking for #'s, the optimal range is to do new headshots every 2-5 years.  A law firm or medical practice could go as long as 5 years - strong, steady and consistent will be values that endure.  Clients look to a creative agency or design firm for new ideas to keep their businesses fresh.  So, keep those headshots fresh also - 2-3 years, maximum.

Corporate Headshots = Added Value at Trade Shows and Conferences

The Booth for Business is a service that was conceived from our original business, The Booth.  The Booth is a pop- up photo booth for special events.  We had many requests for photo booths at daytime corporate conferences.  Clients wanted to provide a different kind of service that would draw attendees to their booth and motivate social sharing about their brand.

Soon after, we convinced a client to take a leap and try the Booth for Business at their corporate event, instead of a standard event-focused photo booth.  The response was beyond positive.  A free headshot appealed to the corporate conference and trade show audience.  It was a high value item and it connected to the professional tone of the event.  

A headshot is still a fun draw and, in at least this company's opinion, a huge improvement on the a branded stress ball or other throwaway premiums.

The Power Of a Good Photographer for Corporate Headshots

It is corporate headshot day at work.  You look sharp.  You closed a deal this morning.  You are feeling like a rock star.  And then you walk into the makeshift photo studio in your company's conference room.  It's photo day.  All confidence leaves your body.

Why did the photographer say "chin up"?  What's wrong with my chin?  Am I doing it wrong?  Why is the assistant looking at me that way?  So much pressure!!!

Listen, Giselle Bundchen or David Beckham cannot take a bad photo, but we mortals can.  Want a little of their secret recipe?  Get comfortable in front of the camera.  It's a tall order, but one factor that can help you:  choose a great photographer.  

What is a great photographer?  Obviously someone who takes excellent photos is a great photographer, but that is just one quality.  You want someone that can make you feel comfortable, that will answer questions and that will make you smile (not in a "say cheese" way, but in a "I am smiling because this is actually fun" way).  You want someone who will look for your best "you" and capture that.  

For a few fun examples of awkward portraits of real estate brokers, visit our friends at Fstoppers.

Corporate Headshots Gone Wrong

The Do's and Don'ts of a Corporate Headshot

There are very clear do's and don'ts when it comes to corporate headshot photography.  In a recent post, Yesware shared the following.  

There's lots of good advice here, but here are our favorites.

Do:  Dress for your role.  We would take that to the next level and say dress for the role you want to be in 2 years from now.

Don't:  Do not, do not, do not (!!!!) wear sunglasses.  Only Karl Lagerfeld can get away with that.

To read more, click here.