Office Headshots - This Grey or That Grey

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Our New York headshot photographers love a good grey background. It is, by far, the most popular background choice by our clients. It is universally flattering and almost everyone looks good against it in their corporate headshot photography. It is also the most neutral place to start thinking about creative choices. When you start with grey you can, next, start to think about how to differentiate your images.

Grey for Corporate Headshots - So Many Choices

Let's take a moment to appreciate all of these wonderful options grey has to offer. First there is the wide range of grey – light, dark, cool, warm. Then there is the idea of dimension - flat, textured, etc. There is so much to consider for our business photographers trying to get our clients just the right look!

If a client is looking for the most neutral option from their New York business photographer, we recommend going with 18% grey. What does this mean? It is based on reflection of light. On the spectrum between the reflection of light from white to black it is exactly in the middle. Thus middle of the road. Neutral. The Switzerland of grey, if you will.

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White shirts and colorful dresses pop off of this grey. Black clothing can easily separate from this grey. All skin tones look good. Frankly, if you have a corporate headshot photographer that knows how to setup a light, it is very hard to go wrong with an 18% grey background.

Here are a few examples of how our New York corporate headshot photographers worked on that very very neutral grey.

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What about texture? If you are looking to jazz up your grey a bit, why not consider a grey with some texture. This can be achieved through exposure or, through the type of grey background you are using.

Here is an example of a background where our New York business photographer chose to integrate the subtle texture of the background paper.

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Here is an example of a painted background that is painted to give it real texture. This background artist used a variety of greys, layering them to create variation across the background. It is still grey, but the difference is significant. There is much more dimension to the background.

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White That Is Grey

Now here is one that might really flip your brain around. Sometimes a subject can be photographed against a grey background, but it reads as grey. Here is a great example of that. This corporate headshot was photographed on white, but the result is a gradient grey background.

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I know. Take a second to absorb that.

You can see that the center is brighter and as the eye moves out to the edges, it gets more grey. There is no true white on this photo even though it was photographed on white.

Grey With a Dash Of Color

Finally, and this is for the advanced color geeks in our audience (raising my hand here), grey can shift from red to green to blue tones and everything in between. There are so many factors that can create a color tone or color shift in an image. There can be some kind of ambient lighting (room light) that casts a tone. Lights have a color temperature measured by kelvins. You know, when you goto the hardware store to pickup a light bulb you will choose between cool white, daylight, warm light, etc.

This is something that the business headshot photographer can make happen on-site with his/her lighting choices. Often the headshot photographer or retoucher will make additional enhancements in the post-production (post- corporate headshot shoot) in Photoshop or another editing software. This happens if the client needs the tone of the photos to match other elements of the company branding materials. It is a common edit request and something that can really create better cohesion in the overall look of a website or other branding items.

So, as you can see, grey is more than just grey. While we love that 18% neutral and appreciate the consistency and beauty it provides for every subject, it's fun to see the wide range of opportunities inside this color family.

 

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He has influenced the work of many that followed, including many that work in the ranks of The Booth, and we thank him for showing us what he saw.

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Your team’s headshots on LinkedIn matters for your company.  Their professional profiles are an extension of your branding so make sure they are just as well-considered.

Corporate Headshots With A Mission

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We collaborated with their team to create a unique, mission-driven and professional conference-appropriate photo experience.  Guests snapped a few photos holding a sign with their fill in of "________ inspires me to make a difference."  They put down the sign, snapped a few complimentary headshots and then took their print and added it to a "community" board.  The results were diverse, touching, funny and inspiring.

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Corporate Headshots and ExhibitorLive

We just spent 4 days in Vegas networking and taking photos of some of the most impressive brands and clients in the trade show industry at ExhibitorLive.  Thanks to Jeff Naccarato for getting us into a great spot.  Row 900 ruled and we had THE BEST neighbors (hey there TurnoutNow, ZigZibit, Showgo and LogoMats!)

First we want to thank everyone who stopped by for their professional headshot.  We hope that your new LinkedIn photos are bringing you all kinds of good business vibes.

Rebekah, ready to take your corporate headshot.

Rebekah, ready to take your corporate headshot.

As usual, we made new friends and were happy to reconnect those we have met on the circuit.

Our all-time trade show favorite, David Nay of Think Green Promos was a friendly face in our booth.  He showed us some fabulous, innovative products (backpacks and water bottles with subtle, well-thought out and very clever details were our favorite).  He gave us a great smile for his new corporate photo.

Hey David! Looking good on our iPad Kiosk social media tool.

Hey David! Looking good on our iPad Kiosk social media tool.

We saw some amazing and smartly thought out displays.  One of our favorites was by Skyline Exhibits, who strategically placed a video display on a luminous wall with the same graphic, only still.  It was just gorgeous and the effect was mesmerizing.

Freeman showed off an on-site capability to speak to attendees about their dream space and make digital renderings ON. THE.  SPOT.  They also did it in their cool double decker exhibit, a design concept also utilized by Gorilla Production Group.

Lego was the theme with Spoon and Impact XM.  Using these building tools each told their stories in a unique and tactile way.  

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The week was full of so many great ideas and fabulous people.  We are looking forward to following you throughout the year.  See you again in 2018!

Fear and the corporate headshot

A completely unscientific study based only on our experience tells us that 80-90% of people fear getting their professional portrait taken at work. They worry that they will look bad, that their smile won't be natural, that their clothes won't photograph well, that their hair doesn't look right today.  

You would think with our selfie culture there wouldn't be a person on earth afraid of the camera, but that is not our experience AT ALL.

But we get it. It's awkward to stand in front of a stranger. You have to take instant direction from them - how to stand, where to look, how to move your shoulders and chin – and trust that their goal is to make you look as good as you want to look.

The one compliment we get time and time again is that we put people at ease. It's truly a point of pride with us and truly the best tool we know for getting great headshots.  For each new person, we introduce ourselves and smile. We talk with them to put them at ease. We listen if a subject is uncomfortable and pay attention to their body language. We show them the images so they know they look great or give them an option to jump in for round 2.

There is no longer a need to fear the photographer when you have a team like ours!