Corporate Branding, The Corporate Headshot and LinkedIn

LinkedIn is a tool for your business and shouldn’t be regarded casually.  It's more than just a personal profile.  It is a key channel for B2B marketing and a place to establish your brand as a thought leading field (read more in Forbes article about Brands and LinkedIn here).  

Your team’s headshots on LinkedIn matters for your company.  Their professional profiles are an extension of your branding so make sure they are just as well-considered.

Corporate Headshots With A Mission

Taproot is a wonderful organization that connects nonprofits and social change organizations with passionate, skilled volunteers who share their expertise pro bono.  Yesterday, we got up early to hang out with them and a group of professionals from corporations that were looking to do good.

We collaborated with their team to create a unique, mission-driven and professional conference-appropriate photo experience.  Guests snapped a few photos holding a sign with their fill in of "________ inspires me to make a difference."  They put down the sign, snapped a few complimentary headshots and then took their print and added it to a "community" board.  The results were diverse, touching, funny and inspiring.

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Corporate Headshots and ExhibitorLive

We just spent 4 days in Vegas networking and taking photos of some of the most impressive brands and clients in the trade show industry at ExhibitorLive.  Thanks to Jeff Naccarato for getting us into a great spot.  Row 900 ruled and we had THE BEST neighbors (hey there TurnoutNow, ZigZibit, Showgo and LogoMats!)

First we want to thank everyone who stopped by for their professional headshot.  We hope that your new LinkedIn photos are bringing you all kinds of good business vibes.

Rebekah, ready to take your corporate headshot.

Rebekah, ready to take your corporate headshot.

As usual, we made new friends and were happy to reconnect those we have met on the circuit.

Our all-time trade show favorite, David Nay of Think Green Promos was a friendly face in our booth.  He showed us some fabulous, innovative products (backpacks and water bottles with subtle, well-thought out and very clever details were our favorite).  He gave us a great smile for his new corporate photo.

Hey David! Looking good on our iPad Kiosk social media tool.

Hey David! Looking good on our iPad Kiosk social media tool.

We saw some amazing and smartly thought out displays.  One of our favorites was by Skyline Exhibits, who strategically placed a video display on a luminous wall with the same graphic, only still.  It was just gorgeous and the effect was mesmerizing.

Freeman showed off an on-site capability to speak to attendees about their dream space and make digital renderings ON. THE.  SPOT.  They also did it in their cool double decker exhibit, a design concept also utilized by Gorilla Production Group.

Lego was the theme with Spoon and Impact XM.  Using these building tools each told their stories in a unique and tactile way.  

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The week was full of so many great ideas and fabulous people.  We are looking forward to following you throughout the year.  See you again in 2018!

Fear and the corporate headshot

A completely unscientific study based only on our experience tells us that 80-90% of people fear getting their professional portrait taken at work. They worry that they will look bad, that their smile won't be natural, that their clothes won't photograph well, that their hair doesn't look right today.  

You would think with our selfie culture there wouldn't be a person on earth afraid of the camera, but that is not our experience AT ALL.

But we get it. It's awkward to stand in front of a stranger. You have to take instant direction from them - how to stand, where to look, how to move your shoulders and chin – and trust that their goal is to make you look as good as you want to look.

The one compliment we get time and time again is that we put people at ease. It's truly a point of pride with us and truly the best tool we know for getting great headshots.  For each new person, we introduce ourselves and smile. We talk with them to put them at ease. We listen if a subject is uncomfortable and pay attention to their body language. We show them the images so they know they look great or give them an option to jump in for round 2.

There is no longer a need to fear the photographer when you have a team like ours!