Ways that Video Can Help you during the time of Coronavirus

Our goal in this series of three posts on video is to share how we are not just executive portrait photographers. We are content creators. We are proud to be a leading New York corporate headshot photographer whose goal it is to help our clients tell their story visually through corporate photography and video even when they cannot be together.

Our first Coronavirus cancellation was two weeks ago, Monday. It was a big one. Since then one corporate headshot event after the other have evaporated.

We get it. A conference hosting 500 people in a giant conference center makes NO sense right now. Add hair and makeup for those professional headshots and the risk grows. And how can you take company headshots of your team when most companies are working from home?

Our clients are making good decisions. Social distancing is a must and it needs to happen quickly. We need to flatten the curve.

But we’re still The Booth and we are still image makers. How do we adapt our headshot photography skills to what the world needs right now?

How can we still serve our clients?

We listened and this is what you all told us: Coronavirus cancellations are driving a huge wedge between your organization and the people you are trying to reach. This means lost business or fewer donations or weakening relationships.

Video is a great tool to minimize the physical distance, and we have ideas on how it can help you, whether you are a business, a non-profit, or a person that is just trying to get a message out!

For our non-profit and fundraising friends...

Client Problem 1: Our non-profit fundraiser was cancelled. We will not meet our fundraising goals for 2020.

Client Solution 1: If you can't get together, reach supporters where they are with an update in professional video form, including a message of why their sustained help is essential. Create a video that can be sent to their inbox. Then post that video onto social media channels. You can even run it as an opener on your website. Don't forget to include a 'donate here' button.

Use this video to stay connected and take steps towards meeting your 2020 fundraising goals.

We can create videos in a few different ways:

1. We shoot a video from scratch. We will come to you or you can come to us. We will develop a plan where there are no more than 2 people in the room at the same time.

2. Do it remotely. We develop a plan for how to create a message for your audience. We share our plan with you plus tips on how to capture nice video using iPhones, etc. Your subjects can record and submit their videos. We will edit it into a cohesive message that you can use for the final video.

3. Use existing video content. We will guide you through how to share existing content that we can shape into a new, cohesive message for your audience.

4. Use still photography with voiceover. We will guide you through how to share still images with us and how to capture voiceover content. We will take that content and craft a video that is appropriate for your audience.

Our goal is to keep you connected to your audience using photography and video.

1. Stay connected to your supporters and keep them updated without the in-person celebration.

2. Overcome the out of sight, out of mind problem. Stay in sight.

3. Tell them why your audience's sustained help and contributions are essential, especially now.

Here is a video we did for Soul Ryeders, an organization committed to helping people the community affected by cancer.

New York corporate headshot photographer