Taproot is a wonderful organization that connects nonprofits and social change organizations with passionate, skilled volunteers who share their expertise pro bono. Yesterday, we got up early to hang out with them and a group of professionals from corporations that were looking to do good.
We collaborated with their team to create a unique, mission-driven and professional conference-appropriate photo experience. Guests snapped a few photos holding a sign with their fill in of "________ inspires me to make a difference." They put down the sign, snapped a few complimentary headshots and then took their print and added it to a "community" board. The results were diverse, touching, funny and inspiring.
We just spent 4 days in Vegas networking and taking photos of some of the most impressive brands and clients in the trade show industry at ExhibitorLive. Thanks to Jeff Naccarato for getting us into a great spot. Row 900 ruled and we had THE BEST neighbors (hey there TurnoutNow, ZigZibit, Showgo and LogoMats!)
First we want to thank everyone who stopped by for their professional headshot. We hope that your new LinkedIn photos are bringing you all kinds of good business vibes.
As usual, we made new friends and were happy to reconnect those we have met on the circuit.
Our all-time trade show favorite, David Nay of Think Green Promos was a friendly face in our booth. He showed us some fabulous, innovative products (backpacks and water bottles with subtle, well-thought out and very clever details were our favorite). He gave us a great smile for his new corporate photo.
We saw some amazing and smartly thought out displays. One of our favorites was by Skyline Exhibits, who strategically placed a video display on a luminous wall with the same graphic, only still. It was just gorgeous and the effect was mesmerizing.
Freeman showed off an on-site capability to speak to attendees about their dream space and make digital renderings ON. THE. SPOT. They also did it in their cool double decker exhibit, a design concept also utilized by Gorilla Production Group.
The week was full of so many great ideas and fabulous people. We are looking forward to following you throughout the year. See you again in 2018!
A completely unscientific study based only on our experience tells us that 80-90% of people fear getting their professional portrait taken at work. They worry that they will look bad, that their smile won't be natural, that their clothes won't photograph well, that their hair doesn't look right today.
You would think with our selfie culture there wouldn't be a person on earth afraid of the camera, but that is not our experience AT ALL.
But we get it. It's awkward to stand in front of a stranger. You have to take instant direction from them - how to stand, where to look, how to move your shoulders and chin – and trust that their goal is to make you look as good as you want to look.
The one compliment we get time and time again is that we put people at ease. It's truly a point of pride with us and truly the best tool we know for getting great headshots. For each new person, we introduce ourselves and smile. We talk with them to put them at ease. We listen if a subject is uncomfortable and pay attention to their body language. We show them the images so they know they look great or give them an option to jump in for round 2.
There is no longer a need to fear the photographer when you have a team like ours!
Every marketing and HR professional we speak to knows their team needs headshots. They all want it, and one of the main reasons we hear: they just don't have the time to book it, organize their team or work with each staff member to get selections.
We spend considerable time thinking through these issues and came up with solutions.
Scheduling: First we send you a link to your customized scheduling tool. Your team can use that link to sign up directly for a time that works for them. We send you a list ahead of time so you can see who signed up and when.
Image Selection: Our on-site selection tool is a valuable time-saver for larger teams. After an employee has their photo taken they step over to the viewer and choose their favorite image. We present you with an edited gallery of all final selections as well as a spreadsheet with the subjects name and image number.
Our goal for The Booth for Business is to simplify every step of the corporate photography process. These are two of the tools make it easy.
We had a blast taking photos and meeting new people through our booth activation. Thanks BizBash and thanks to all the attendees!
It's that wonderful time of year again! Your employees work hard all year round, an extravagant Holiday Party is a perfect way of showing gratitude. Our booth will bring fun to your party and a fresh look to your New Year's corporate headshot!
Whether it's a still image on a festive background or a gif booth with lots of confetti, this party will be one to remember! Our studio-quality 4x6 prints make great keepsakes too!
Clients ask us: Why should we choose you? What makes you stand out?
Three answers: Quality photos, fair pricing, easy to book.
The photos have to be good. That's a given. But it goes beyond that. Though we know price is key, we believe the way we have simplified this process for our clients is a game changer.
Our clients always know with absolute clarity what they are getting and when they are getting it. Our triple threat of photographers, production staff and customer support make sourcing photography the easiest item in that stack of 50+ other tasks you need to complete before your day starts tomorrow.
So, basically, you want to do something easy today? Book headshots with The Booth for Business.
We have a few go-to styles to help clients identify how they want their photos to look. Our most versatile style is the "Not-So-Corporate".
A contemporary update on the traditional business portrait, our Not-so-corporate look delivers a headshot that is both professional and genuine. It's a great choice for law firms, medical offices, financial institutions or other corporate workplaces looking for consistent and refined professional photos.
A few samples:
A corporate headshot should visually signal something about what you do. Some professionals and businesses prefer that to be subtle. Some want it to be clear and obvious. Here are some examples.
You want professional portraits of your large team, but there is no perfect day. You could do it Thurs, but 3 lawyers are in court. What about Tuesday of next week? No good. The CEO is meeting with a big client.
If you have a large team it's hard to find the *perfect* date. Schedule multiple days - either consecutive or once/month for 3 months. This also gives you a little room for retakes. If that first day was out-of-control humid, I promise your employees (and their frizzy hair) will thank you!
A few weeks ago we had the honor of attending and being asked to take photos at the first ever United State of Women conference. Not only did we get to hear the likes of Oprah interviewing Michelle, Warren Buffett on a panel with our fellow 10,000 Small Businesses alumnae and POTUS, himself!
We were busy taking photos for 12hrs straight. It was a huge hit and wonderful honor to meet so many fabulous attendees.
In a recent story, Hubspot, experts in online marketing, sited the following stat about use of video:
It doesn't matter if you are Mark Zuckerberg introducing Oculus Rift or a law professional educating clients on an important legal issue important to his/her business, video can be an amazingly useful tool. It can also help you establish your team as experts.
Here are ways you can use it for your company:
Staff Video Bios - Help people get to know your team through video interviews. Who are you, what's your favorite food? What area of law do you love? Why?
Video profiling Goldman Sachs 10,000 Small Businesses Scholars.
Insight/Educational Video - Tell the world what you do or highlight an important issue for your clients through video.
Video illustrating how the NYU Law Scholarship fund impacts its recipients.
Samples of different ways to use your company headshots:
Everyone needs some sort of professional photo of themselves for the company roster, LinkedIn, etc. It's 2016, people. You know what else your company needs staff photos for? Security and company ID's. Why not cover both with one shot!
It's efficient. It saves company time and money. Plain and Simple.
For those who hate to have their photo taken, you are lessening the pain. They only have to "say cheese" once!
Think of this as an opportunity to beat your competitors at best looking company headshots AND company ID's!
It is key to keep your staff's headshots current and in-line with your company's brand. The way we see it, "current" is the operative word in a big way and factors in on several levels:
1. Does your team still look like they looked the last time you did this. If hair was big and bangs were high last time around, it is definitely time to update. We joke, but even subtle, small differences in hair and clothing will signal to your client how current your company's ideas and products are.
2. Has your business changed? Are your current portraits consistent and on brand with what your company currently does. Is the use of light and environment telling your clients the right story about your company?
3. Has your team changed? This is the most obvious reason to update your headshots. If your company went from 5 to 50 in the last 12 months or if you just added a department to handle experiential marketing (see www.theboothphotovideo.com. wink wink), it is now time to do head shots.
So if you are looking for #'s, the optimal range is to do new headshots every 2-5 years. A law firm or medical practice could go as long as 5 years - strong, steady and consistent will be values that endure. Clients look to a creative agency or design firm for new ideas to keep their businesses fresh. So, keep those headshots fresh also - 2-3 years, maximum.
The Booth for Business is a service that was conceived from our original business, The Booth. The Booth is a pop- up photo booth for special events. We had many requests for photo booths at daytime corporate conferences. Clients wanted to provide a different kind of service that would draw attendees to their booth and motivate social sharing about their brand.
Soon after, we convinced a client to take a leap and try the Booth for Business at their corporate event, instead of a standard event-focused photo booth. The response was beyond positive. A free headshot appealed to the corporate conference and trade show audience. It was a high value item and it connected to the professional tone of the event.
A headshot is still a fun draw and, in at least this company's opinion, a huge improvement on the a branded stress ball or other throwaway premiums.
It is corporate headshot day at work. You look sharp. You closed a deal this morning. You are feeling like a rock star. And then you walk into the makeshift photo studio in your company's conference room. It's photo day. All confidence leaves your body.
Why did the photographer say "chin up"? What's wrong with my chin? Am I doing it wrong? Why is the assistant looking at me that way? So much pressure!!!
Listen, Giselle Bundchen or David Beckham cannot take a bad photo, but we mortals can. Want a little of their secret recipe? Get comfortable in front of the camera. It's a tall order, but one factor that can help you: choose a great photographer.
What is a great photographer? Obviously someone who takes excellent photos is a great photographer, but that is just one quality. You want someone that can make you feel comfortable, that will answer questions and that will make you smile (not in a "say cheese" way, but in a "I am smiling because this is actually fun" way). You want someone who will look for your best "you" and capture that.
For a few fun examples of awkward portraits of real estate brokers, visit our friends at Fstoppers.
There are very clear do's and don'ts when it comes to corporate headshot photography. In a recent post, Yesware shared the following.
There's lots of good advice here, but here are our favorites.
Do: Dress for your role. We would take that to the next level and say dress for the role you want to be in 2 years from now.
Don't: Do not, do not, do not (!!!!) wear sunglasses. Only Karl Lagerfeld can get away with that.
To read more, click here.
It's election season, so let's debate. Should a headshot be done on a solid background or with the office setting as the background environment? The establishment candidate might say solid, all the way. Keep it clean, professional and let the person and the clothing offer cues about the individual's professionalism and style.
The outside-the-box candidate might say, "Wait. Where you are, what's on your walls - these things paint a bigger picture about you and your business."
Who wins the debate? We say it's a draw.
Though a solid background can signal a white collar professional or executive persona, there are ways to give it a twist making it perfect for someone in the creative services:
An environmental shot can use the space you work in to offer a suggestion or very clearly tell the world what you do. In our opinion, this style can work across professions:
The key thing in all of this is to align your portraits with your company's brand. Think about your company's mission. What are some of the visual features and design elements that you already use to marketing your company? In the end, it's all about you are and the company you represent.