Corporate Branding, The Corporate Headshot and LinkedIn

LinkedIn is a tool for your business and shouldn’t be regarded casually.  It's more than just a personal profile.  It is a key channel for B2B marketing and a place to establish your brand as a thought leading field (read more in Forbes article about Brands and LinkedIn here).  

Your team’s headshots on LinkedIn matters for your company.  Their professional profiles are an extension of your branding so make sure they are just as well-considered.