In a recent story, Hubspot, experts in online marketing, sited the following stat about use of video:
It doesn't matter if you are Mark Zuckerberg introducing Oculus Rift or a law professional educating clients on an important legal issue important to his/her business, video can be an amazingly useful tool. It can also help you establish your team as experts.
Here are ways you can use it for your company:
Staff Video Bios - Help people get to know your team through video interviews. Who are you, what's your favorite food? What area of law do you love? Why?
Video profiling Goldman Sachs 10,000 Small Businesses Scholars.
Insight/Educational Video - Tell the world what you do or highlight an important issue for your clients through video.
Video illustrating how the NYU Law Scholarship fund impacts its recipients.